The goal for many of these companies is to offer products and services that encourage US buyers to act more like consumers in Asia, where shoppable videos and livestream influencers drive billions in product sales each year.
Other upstarts, such as Orca and Ghost Agency, are taking a more agnostic approach, working with brands on live-selling production for platforms like TikTok or Twitch. Some companies, like Whatnot and Flip, are building separate apps for brands and creators to sell products through livestreams. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
